Sunbit Rewards
Program
Sunbit Rewards is a loyalty program for the users of the Sunbit Merchant app. By joining the program users can earn and redeem points for various rewards based on their activity. The Sunbit Rewards app enables users to track their progress, view milestones and redeem rewards.
RESEARCH / UX / UI Design
1.
MY ROLE
After identifying and analyzing Sunbit's target audience, I had to plan and design a product with gamification capabilities. These added features would help to engage and incentivize current users as well as persuade their colleagues to become involved as well.
3.
SOLUTIONS
Multiple wireframe sketching sessions helped us gain a shared understanding of the program and define the areas that needed focus.
1. The First element added was the reward of virtual medals, collected throughout the user’s progress as certain milestones were achieved.
2. The second element added was the large display of the user’s accumulated points as well as the remaining points required to reach the next milestone.
3. The third element added was a breakdown of the user’s overall performance . This was arranged by topics to showcase quickly and easily which areas were being excelled in and where there was a need for improvement
4. The fourth and final element added was the "Landmark Achievements" field. This included a number of gray icons with question marks showcasing the outline of various gifts. These featured gifts were redeemable when the user reached specific milestones.
All of these elements were designed to evoke feelings of competitiveness and achievement. Some competitions were self-driven, while others were designed to encourage team play which in turn brought new users to the platform. In other words, a win-win.
Design
Exploration
Unified
Design
Upon completion of the application design phase, I been requested to create a style guide, to have a unified design language that will serve the sunbit brand for future project and will help teams to be consistent across all platforms
Promo
Emails
While the sunbit rewards application was in it's final stages of development and user testing I've been requested to design number of promo emails to promote and get ready for the big launch of the application and it's services.
Sunbit Rewards
Logo Design
Sunbit, wanted to rebrand this new service and an application with a new logo that will speak to the users and convey the ecence of the new service that our users about to use and the rewards that they about to get from using it.
