RESEARCH / UX / UI Design
HouseZero
Project
HouseZero is a modular building system for premium energy efficient homes. The aim of the website's makeover was to allow prospective homeowners a chance to learn more about the building process, view available models and explore the features and benefits of this cutting edge product in a quick,
easy and attractive way.
1.
MY ROLE
As lead UX Designer my role was to modernize and revitalize the existing website. To achieve a new look and feel that was informative to the user without being overloaded with text. This challenged me to convey as many features as possible through images and icons. Highlighting the key points and providing the option to read and learn more at the desire
of the user.
2.
THE THOUGHT PROCESS
Styles are ever changing and websites can quickly appear dated. Five years is now considered a long time on the Internet and users like to buy from companies that stay up to date with current trends. These users can also lose interest when too much information is thrown at them. They prefer to watch a video or look at an infographic to learn as much as they can in as little time as possible. Small changes can have a big impact and a big pay off.
Sitemap
When trying to reshape the look and feel of a website, it is important to be on the same page from the beginning. This involved restructuring the old site through the use of a site map. It was a simple way for myself and the client to visualize the flow of the user experience on the new site before diving into the design.
Web Design
Mobile Design
Style Guide
The inspiration behind the style choices came directly from nature and the overall feeling of an eco-lifestyle. The request was an "earthy" palette, with hints of green featured throughout the site and the font and icons to be kept light and airy.
OVERALL Takeaways
One of the biggest insights taken from this project is that when a client requests a re-design, they often enter the project with an image in their mind of what the finished product will look like. Any changes that you take upon yourself as a designer, whether based on practical solutions or not, can be seen as a disregard of the customer’s wants and can ultimately cause tension.
Before making any design decisions that stray far from the original plan, it is important to keep your client updated and explain not only what changes are being made but why they are being made. This can be done through examples, research and logical arguments. Recognize your value and knowledge, stand by your decisions and often the client will too. Listening is equally important during these discussions.
Understanding the client’s motivation and good communication will result in a revamped site that both parties are happy to stand behind.